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A modern classic beauty brand built for real life

Pioneering performance, refined into a modern classic


  • Invented Tubing™ mascaras and helped define the standard for smudge-free, longwear eye beauty.
  • Built a loyal following around wear that withstands sweat, tears, humidity, and long days.
  • Expanded that performance DNA across eyeliner, brows, shadow, primer, and lash-enhancing care.
  • Still family-owned, giving the brand heritage that feels earned, not manufactured.

Product line at a glance

Broad enough to build a credible eye destination, focused enough to stay anchored in performance.

Tubing™ Mascaras

Original, Amplified, Lash Extension, and UltraVolume.


Liners + Brow

Tubing™ Liquid Eyeliner, Micropoint Eyeliner Pen, Eyeliner Pencil, Eyebrow Pencil, and Eyebrow Mousse.


Eye Essentials

Eyeshadow Sticks, Eyeshadow Primer, Black Lash Primer, and White Lash Primer.


Lash + Brow Care

Tubing™ Brow Juice, Curling Tubing™ Primer, Lash & Brow Serum.


Eye Care

Eye Repair Peptide Complex.

Evolving Tubing™ Technology

Since pioneering Tubing™ mascara, blinc has extended the technology from lashes to skin, into care-infused formulas, and now into colour-enhancing wear that helps lashes and brows look naturally deeper and more defined over time.

On lashes

Tubing™ mascara redefined eye wear with hold that resists smudging, flaking, sweat, tears, and humidity.


On skin

blinc extended the technology into liquid eyeliner, bringing the same longwear, stay-put performance, and easy removal to skin.


Infused with care benefits

The technology evolved again through primer and brow formulas that help shape, hold, and support lash and brow care.


Now color-enhancing

Lash Depth™ marks the next major expression of the technology, with consistent use helping lashes appear naturally deeper and more defined.

Four Tubing™ mascaras, designed for different lash needs and looks

Different lash types and desired looks call for different brushes, formulas, and performance profiles.

Why the range works


Four distinct mascara expressions give shoppers a clearer choice by lash type, brush preference, and desired look. Together, they offer retailers a more developed tubing mascara assortment, with clean, vegan, and gluten-free options across the range.

Beyond mascara, blinc completes the eye story

These adjacent categories help build basket size while keeping blinc anchored in eye performance.

Brow Shaping

Eyebrow Pencil and Eyebrow Mousse bring definition, fill, and hold to the brow routine, with Eyebrow Mousse adding 6-in-1 colour, shape, and care.

Lash Prep

White and Black Lash Primers add prep, hold, and enhancement before mascara, helping extend the lash story beyond colour alone.

Eye Color & Definition

Eyeliner Pencil, Eyeshadow Stick, and Eyeshadow Primer round out the eye look with easy colour, prep, and definition.

Conscious beauty, built into the brand. 


At blinc, conscious beauty goes beyond the formula, rooted in ethical sourcing, cruelty-free standards, lower-impact choices, and giving back.

BRAND FOUNDATIONS: Ethical Sourcing, Giving Back, Family Owned & Operated, Made in the USA

Discover Blinc Cosmetics and introduce your clients to eye make-up that works as beautifully as it looks